Which Wagon

Branding for an automative community and promotional digital magazine. Which Wagon helps busy Dads find their next family wagon. Founded by father of hour Bertie Coy, Which Wagon is a digital magazine that promotes and reviews different cars that could be perfect for the modern day family. Which Wagon is edgy, quirky, full of fun and a niche platform that was a whole lot of fun to brand!

Why I wanted to help with this brand

As a father myself and a close friend of Bertie, I knew how passionate he was to launch this. We’ve been talking about Which Wagon for nearly five years and now he’s ready to launch fully. The Visual Voice we’ve created here was enough to start that final ball rolling for Bertie – and now Which Wagon is LIVE!