Branding project including full scale identity and detailed logo design for a boutique yoga studio in rural Wiltshire. The brand needed to be bolder and less feminine than typical yoga brands that are seen out in the wild. A strong colour palette and bold, chunky typography helped Think Yoga to own it’s space and stand out in a busy market.
Why I wanted to help with this brand
I’d never worked with a yoga brand before! This represented an opportunity to get outside of my comfort zone and work on a brand that was feminine but wanted to stand out in a crowd.
