This was an opportunity to do something really different in a sector where everything has become very similar and rather bland. There are so many house icon logos in this field and we wanted to stay well clear of falling into the same pot as the chasing pack! Now, we have a brand with a buffalo sat front and centre of the identity! The team at The Mortgage Stop really bought into the process and where happy to let the creativity lead the project. This project was a Silver Winner at the Wonder Global Design Awards, season 1, 2026.