Showplace x Sommer

When two major players in the exhibition world approach you to create something special for a large exhibition space, you know it’s time to roll up the sleeves and pull out all the stops! Showplace had a 5 x 5 m space on their stand that they wanted to encourage people to walk in to, and stay in. This would allow their team to approach and talk to visitors on the stand. As the space as open with no structural walls, the only place that could be printed on was the floor. Sommer Flooring are the premium supplier of printed floor materials and collaborated with Showplace on this opportunity, as Showplace’s preferred supplier of flooring graphics. I was brought in to sprinkle some creativity into the mix. What better way to keep people on stand than to create a life size board game?! We kicked a few ideas around and settled on, The Floor is Lava. And boy did it look awesome! Check out my Reel on YouTube to see the floor graphic in real life, just click here.