A branding project for a gym brand. Made for Girl-Dads who lift heavy, train hard and choose to join the Elite Overland Assault Unicorn Squad. I created this project as part of my 100 Days of Design Challenge on Instagram.
Why I wanted to create this brand
I joke about the Overland Assault Unicorn idea with my daughter often and I decided to create it as a brand. It was an idea, and now it is a thing! One day, I may decide to turn this thing into a real brand for Dads who lift!
