Working with smaller businesses and organisations is different. When they’re a new start up, they have grand ideas of scaling and growing to take over the world! As a designer, it is exciting to hear these big plans and gets the creative cogs turning in overdrive! I love working with smaller businesses and I have an extensive portfolio of works in this sector spanning everything from artisan smokehouses to strongman fitness coaches to pirate-themed music acts! These projects keep you honest as a designer and keep you creative. Working on varied subject matter is key to allowing your brain to think about briefs from different angles.